PRESS

Alternative bridal wear for the modern bride

The Own Studio centres around creating modern bridal pieces that consumers will be able to restyle and wear, time after time...

Hot List: Here’s what’s new in your favourite stores and online this week

Designer bridalwear is changing. Meet the dressmakers bringing new styles to the aisle

31 Modern Wedding Dresses For The Bride That Doesn't Do Meringues

"The contemporary brands every modern bride should discover ... If you are on the hunt for a less traditional wedding dress, here are some brilliant names to know"

The Own Studio technically caters to brides and bridesmaids with a sleek and modern aesthetic. However, we love how the silk separates can also be worn as a wedding guest or to any elegant evening event.

The New Bridal Collections We Love: The OWN Studio’s latest collection, EDITION 005, experiments with new fabrics and playful twists on timeless silhouettes...

The Fashion Editor's Bulletin: East London bridal and eveningwear label The OWN Studio, which is fast becoming a favourite for the most fashion-forward of brides, has released its fifth collection. The brand is known for its relaxed and modern approach to wedding-wear - and this latest collection expands on this approach with slinky white gowns, separates and suiting.

"Want to do your bit for the planet and your wardrobe? Well, renting clothes gives you the chance to enjoy the designer brands you love for a fraction of the price. Here, we’ve rounded up what’s new in the world of circular fashion, as well as the best of what’s available right now…"

"London-based designers and best friends Jess Kaye and Rosie Williams founded The OWN Studio to bring a contemporary aesthetic to wedding wear. Handmade at its London atelier, the label delivers understated silk dresses in a range of silhouettes, from wrap dresses to halternecks to bias cut slip dresses and skirts."

"An exciting and innovative label that is taking the fashion world by storm"

"The star of the collection is a white tuxedo with a heavy satin lapel and matching wide-leg trousers – all crafted in the softest, supple crepe. It’s very Helmut Newton meets Bianca Jagger, but updated for the modern woman."

"So what are the new trends that the pandemic has set in motion?...Most importantly, how will the pandemic leave a lasting impact on the wedding industry in the years to come? Five top industry wedding tastemakers have pooled together on a report to discuss what weddings may look like in 2021."

"I wore jumpsuit 007 from The OWN Studio...the girls were fantastic and had the jumpsuit made to measure in just seven days.  It was perfect for our Chelsea wedding and is my favourite thing I have ever worn."

"Gone are the days when bridesmaids were expected to wear matching dresses, regardless of their shape or size. These days, brides are throwing the rule book out the window – even if that makes it all the harder to know what is and isn’t going to look right. To help, here are some of our main dos and don’ts…"

"...a killer outfit for a civil ceremony"

"Jess Kaye, co-founder of East London bridal boutique The OWN Studio, believes that many brides have avoided online shopping due to the lack of options..."

"The OWN Studio’s glamorous new 26-piece collection, ‘EDITION 003’, has just landed – and is full of sparkling sequins, textured silks and lustrous satin. Even better, the label has stuck to its ethos of to create pieces that can be worn long after the wedding day."

"Minimalist, understated and contemporary, The OWN Studio offers brides and bridesmaids sleek options that they'll actually rewear. Inspired by luxury fashion and vintage pieces, founders Jess and Kaye Rosie Williams focus on clean silhouettes and beautiful fabrics." 

"Buying online is becoming the new norm for modern, savvy brides who know what they want"

"A toast - to the era of stylish, small weddings... The OWN Studio has reported a 400 per cent rise in sales of wedding jumpsuits since before Covid, and says 35 percent of brides now are organising weddings with less than four week's notice."

"Remarkable in its simplicity"

"Pared back but still full of romance, welcome to the new era of weddings - and wedding dresses."

"For a slightly tailored, yet not too much of a tuxedo style, this The Own Studio jumpsuit is chic as can be. The wide leg, floor-length trousers of this figure flattering all-in-one are dramatic, yet elegant. Lined with silk, the relaxed silhouette is perfect for any civil wedding ceremony."

If you haven’t yet, it’s time to consider the playful elegance of a minidress (think Sharon Tate, Mia Farrow, Lily Allen and Charlotte Casiraghi who all opted for a shorter style when they tied-the-knot).